"The Formula Behind Over $500 Million In Sales"

Build Offers So Strong,  
They Practically Sell Themselves 

Ironclad Offers is the flagship framework designed by Trey Sheneman to help you stop chasing tactics and start building a foundational offer that is so clear, so compelling, and so conversion-ready that it becomes the engine of your growth.

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The Truth About Your Business Growth

You don't have a traffic problem. You have a promise problem.

You can buy more ads, post more content, and spend more time on social media, but if your core offer is weak, vague, or confusing, all that effort is wasted. You're stuck in a cycle of low conversions, high churn, and constant comparison to competitors.

HERE'S WHERE EVERYTHING CHANGES  

Ironclad Offers gives you the clarity, structure, and proven framework you’ve been missing. Instead of guessing, tweaking, or chasing tactics, you’ll follow a step-by-step system that rebuilds your offer from the ground up—so it finally becomes clear, compelling, and ready to convert. This is where your growth engine starts.

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WHAT YOU WILL GET INSIDE
IRONCLAD OFFERS


This is battle-tested, 11-pillar system that deconstructs the psychology of a perfect offer and rebuilds
yours from the ground up.

Module 1
Module 1 image

Make them want it before you explain it.

Stop selling features and start selling the future. Define the specific, tangible, and aspirational end-state you promise your clients so your offer is instantly magnetic.
Module 2
Module 2 image

Become the "only logical choice."

Develop the proprietary system, process, or framework that makes your offer work. This is the engine under the hood that explains why this time it will succeed for them.
Module 3
Module 3 image

Make your price feel like a steal.

Structure your core deliverables, bonuses, and support into a layered offer stack. Create a total perceived value that makes your price feel like a "no-brainer" investment.
Module 4
Module 4 image

Turn "maybe" into "this will work."

Build massive trust by demonstrating your method in action. Overcome objections by providing clear support systems and proof that people just like them are succeeding.
Module 5
Module 5 image

Deliver momentum fast—before doubt shows up.

Engineer an immediate reward and a clear, fast path to a "first win" within the first 24–48 hours. This builds instant momentum and proves the buyer made the right choice.
Module 6
Module 6 image

Make follow-through feel effortless.

Identify and eliminate friction points in your offer. Add support, shortcuts, and "done-for-you" elements to make the process feel light, fast, and achievable, even for busy clients.
Module 7
Module 7 image

Win the comparison battle on value.

Master the art of positioning your price. Frame the cost relative to the massive value it creates, the cost of alternatives, and the pain of doing nothing to make your offer irresistible.
Module 8
Module 8 image

Give them a yes with nothing to fear.

Eliminate buyer hesitation by reducing the perceived risk. Implement powerful guarantees and performance promises that shift the burden of risk from the client to your business.
Module 9
Module 9 image

Move fence-sitters into action—cleanly.

Apply authentic, ethical scarcity and urgency to accelerate decision-making. Learn to move people off the fence without resorting to fake countdown timers or manipulative tactics.
Module 10
Module 10 image

Let proof do the persuading.

Deploy the right types of testimonials, case studies, and endorsements at the right time. Build an unshakeable layer of credibility that speaks for you when you're not in the room.
Module 11
Module 11 image

One next step. Zero confusion.

Ensure your conversion rates are maximized. Make the next step unmistakable, easy to follow, and frictionless so your perfect offer doesn't fail at the finish line.

THE STRONGEST OFFER DON'T ALWAYS WIN.
THE CLEAREST ONES DO. 

—Trey Sheneman
Ironclad Advantages
Ironclad Advantages
Feature Other Courses Ironclad Offers
Focus
Traffic, Ads, Funnels
The Foundational Offer
Methodology
Unstructured "guru advice"
The 11-Pillar Framework
Implementation
Worksheets & Theory
Tools Tested on $100M+ in Real-World Revenue
Outcome
More Clicks
Higher Conversions & Revenue
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APPLY IRONCLAD INTENSIVE NOW

          INVESTMENT: $197

         INVESTMENT: $2,997       

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TREY SHENEMAN

Trey Sheneman has spent over 15 years in the trenches helping founder-led business scale from $5M to $80M. He's worked behind the scenes for some of the most influential brands on the internet, leading launches, offers, and strategy for figures like John Maxwell, Dave Ramsey, and Brendon Burchard.

15+ years building growth systems for founder‑led brands

 

Scaled funnels from $5M → $80M+

 

Led launches, offers, and strategy for public figures and founders

 
I want to see 10 brands reach $10M in revenue growth in the next 10 years.

 

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TRUSTED BY BRANDS LIKE

Smooth Logo Slider
Conversion-Ready Offer

THIS COURSE IS BUILT FOR

Founder-led businesses & agencies
Coaches, consultants, creators, and online educators
Service providers & digital product businesses
Anyone who wants an offer that converts
Conversion-Ready Offer

IF YOU EVER FELT LIKE

My offer isn't landing
My conversions should be higher
People don't seem to understand what I do
I tweak funnels instead of fixing what actually matters
We don't teach you how to get more people to see your offer; we teach you how to make the offer so good that everyone who sees it wants to buy it.
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TESTIMONIALS

““Trey has a unique ability to bridge the marketing strategy and implementation gap! While some stay at 30,000 ft and others get lost in the weeds, Trey helps businesses set the right strategy and then he's willing to roll up his sleeves and help ensure it's a success. Additionally, Trey models servant leadership and puts out content that makes everyone better!””

KEVIN SCOTT

CEO, Addo

  “Trey is a consummate professional and multi- skilled executive. Great foresight, amazing creativity, enormous ability to understand the intricacies of a business, a digital expert and top notch sales skills. Most importantly, real integrity and care for his customers and delivers on his promises.“

  ANDREW MCGRAW

Co-Founder, CREW

“Trey’s deep experience in our industry made him the perfect partner. He worked to understand the unique challenges we faced and equipped us with the knowledge and systematic plan to excel.”

KYLIE ANFIN

VP of Marketing - Darren Hardy

Risk-Free Implementation Guarantee

If you complete the steps and don't walk away with a fully structured, high-value offer, you get your money back.

Still thinking about it? Your next breakthrough is one decision away. 

When your offer becomes clear, everything else gets easier. Your ads begin to perform better, your landing pages convert more consistently, your sales calls close faster, churn goes down, and your overall growth accelerates. A strong offer creates the kind of momentum that lasts.

 INVESTMENT: $197

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Fast Track Your Scale-Work With Trey to Build Your Ironclad Offers.

If you’re serious about scaling-and you want a shortcut to clarity-this is the fastest path. Trey is now offering a limited number of Ironclad Offers Intensives each quarter. This is a bespoke engagement where you work directly with Trey to build and launch your new offer.

INVESTMENT: $2,997

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